PENGARUH PENERAPAN ETIKA BISNIS ISLAM DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN

Abstract

This study was conducted to know the effect of Islamic business ethics on customer satisfaction at Toserba Mariza in Madiun. (2) how does product innovation affect customer satisfaction at Toserba Mariza in Madiun? (3) How does applying Islamic business ethics and product innovation simultaneously affect customer satisfaction at Toserba Mariza in Madiun? The type of research used in this research is quantitative research. The data collection instrument was carried out by filling out a questionnaire. The number of respondents studied at Toserba Mariza Madiun was 96 respondents. The data analysis technique used is simple and multiple regression tests. Thus, the results of this study indicate that: 1) Partially, Islamic business ethics has a significant effect on customer satisfaction, which is indicated by a significance value of 0.00 <0.05 sig value. Islamic business ethics affect customer satisfaction at 47%, and other factors influence the remaining 53%. 2) Partially, product innovation significantly affects customer satisfaction, which is indicated by a significance value of 0.00 <0.05 sig value. The effect of product innovation on customer satisfaction is 61.7%, and other factors influence the remaining 38.3%. 3) Simultaneously, Islamic business ethics and product innovation significantly affect customer satisfaction, indicated by a significance value of 0.00 <0.05 sig value. Islamic business ethics and product innovation affect customer satisfaction by 62.5%, while other factors influence the remaining 37.5%.